Consent Architecture & Policy
Transparent rules governing how your consent is requested, processed, managed, and revoked under the Digital Personal Data Protection Act, 2023.
1. Legal Standards for Valid Consent under DPDP Act 2023
In accordance with Section 6(1) of the Digital Personal Data Protection Act, 2023, consent given by the Data Principal must be:
Given without coercion, undue influence, or conditionality on non-essential services.
Limited strictly to specified trading alert, authentication, and billing activities.
Preceded by clear itemized notices explaining the exact data fiduciary and processing scope.
Requires clear positive action (e.g., clicking a confirmation or entering an OTP). No silent pre-checked boxes.
2. Granular Consent Options on TradeNov
We separate essential transactional consent from optional marketing and analytical consent:
Includes user identity verification (OTP), account creation, password encryption, internal wallet tracking, and tax invoice generation. Without this consent, a digital trading account cannot be legally created or maintained.
Consent to receive immediate buy/sell price alerts, stop-loss trigger warnings, and target updates via WhatsApp, Telegram, or Web push notifications. Traders can toggle specific channels on or off in their User Profile at any time.
Consent to receive periodic weekly market wrap-ups, educational course promotions, or discounted VIP pass announcements. You can opt out at any time with a single click.
3. Right to Withdraw Consent (Section 6(4) of DPDP Act)
Under Indian law, withdrawing consent must be as effortless as giving consent. You maintain the absolute right to revoke any consent previously granted:
- Self-Service In-App Toggles: Visit Account Settings > Privacy & Notification Preferences to instantly revoke WhatsApp broadcasts, email alerts, or marketing communications.
- Email Revocation: Send an email from your registered address to support@tradenov.com with the subject line "Consent Revocation Request".
- Processing SLA: Revocations are processed across our delivery queues within 24 business hours.
4. Implications of Withdrawing Mandatory Consent
If you choose to revoke consent for core platform operational data (such as authentication or mobile communication required to verify transactions):
- TradeNov will cease active processing of your data, and your active session will be securely terminated.
- Any unspent wallet balance will be refunded or made available for bank withdrawal in accordance with our Refund Policy.
- Historical statutory transaction ledgers and GST records must be retained for mandated audit periods as permitted under Section 8(7) of the DPDP Act 2023.

